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20251201095851.0 |
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ta |
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251201s2023 xxua f 001 0 eng d |
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|a 978-1-119-67308-8
|q (brožováno)
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|a 366
|x Ochrana spotřebitele. Chování spotřebitele
|2 Konspekt
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|a 339.138
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1 |
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|a Barden, Phil,
|d 1959-
|7 vse2014833774
|4 aut
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| 245 |
1 |
0 |
|a Decoded :
|b the science behind why we buy /
|c Phil Barden ; foreword by Rory Sutherland
|
| 250 |
|
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|a Second edition
|
| 264 |
|
1 |
|a Hoboken, NJ :
|b Wiley,
|c 2023
|
| 300 |
|
|
|a xxiii, 309 stran :
|b ilustrace (převážně barevné) ;
|c 23 cm
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| 336 |
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|a marketing
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|a marketing
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|x psychologické aspekty
|2 czenas
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| 650 |
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|a spotřebitelské chování
|7 ph125966
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| 650 |
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|a marketing
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| 650 |
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|a marketing
|x psychological aspects
|2 eczenas
|
| 650 |
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|a consumer behavior
|2 eczenas
|
| 655 |
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7 |
|a monografie
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| 655 |
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9 |
|a monographs
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| 700 |
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|a Sutherland, Rory,
|d 1965-
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