Multidisciplinary Approaches to Contemporary Marketing : Digital Trends, Social Issues and Economics

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorshi...

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Bibliographic Details
Other Authors Esen, Fatih Sinan
Format Electronic eBook
LanguageEnglish
Published Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
Edition1st ed. 2025.
Subjects
Marketing
Telemarketing
Internet marketing
Marketing research
Business intelligence
elektronické knihy
electronic books
Online AccessFull text
ISBN9783031780264
9783031780257
Physical Description1 online zdroj

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Table of Contents:
  • I. Contemporary Digital Trends and Marketing
  • 1. Innovative Marketing Approaches In The Digital Era - The Transformation Of Businesses And Marketing Mix Strategies
  • 2. The Role of Artificial Intelligence in The Modern Approach to Neuromarketing
  • 3. Recommendation Systems: Marketing Applications, Benefits and Risks
  • II. Contemporary Social Issues and Marketing
  • 4. Accessible and Inclusive Marketing Practices
  • 5. Marketing Phenomenon Driven By Corporate Social Responsibility and Sustainable Development
  • 6. Influence of Sociological Factors on Marketing Trends
  • III. Marketing and Economics
  • 7. The Intersection of Behavioral Economics and Marketing
  • 8. Green Fiscal Policies for Sustainable Green Markets.

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