Multidisciplinary Approaches to Contemporary Marketing : Digital Trends, Social Issues and Economics
Saved in:
| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2025.
|
| Edition | 1st ed. 2025. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031780264 9783031780257 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |4 Konyalıoğlu, Fatma Irem. | |
| 245 | 1 | 0 | |a Multidisciplinary Approaches to Contemporary Marketing : |b Digital Trends, Social Issues and Economics / |c edited by Fatma Irem Konyalıoğlu, Fatih Sinan Esen. |
| 250 | |a 1st ed. 2025. | ||
| 264 | 1 | |a Cham : |b Springer Nature Switzerland : |b Imprint: Palgrave Macmillan, |c 2025. | |
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a marketing |7 ph115227 |x sociální aspekty |2 czenas |
| 650 | 0 | 7 | |a marketing |7 ph115227 |x ekonomické aspekty |2 czenas |
| 650 | 0 | 7 | |a umělá inteligence |7 ph116536 |2 czenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a marketing |x social aspects |2 eczenas |
| 650 | 0 | 9 | |a marketing |x economic aspects |2 eczenas |
| 650 | 0 | 9 | |a artificial intelligence |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Esen, Fatih Sinan. | |
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