Strategic Brand Management for Small Businesses : Building, Growing, and Sustaining a Brand
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
|
| Edition | 1st ed. 2025. |
| Series | Classroom Companion: Business
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031903830 9783031903823 |
| ISSN | 2662-2874 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Wymer, Walter. |4 aut | |
| 245 | 1 | 0 | |a Strategic Brand Management for Small Businesses : |b Building, Growing, and Sustaining a Brand / |c by Walter Wymer. |
| 250 | |a 1st ed. 2025. | ||
| 264 | 1 | |a Cham : |b Springer Nature Switzerland : |b Imprint: Springer, |c 2025. | |
| 300 | |a 1 online zdroj | ||
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| 490 | 1 | |a Classroom Companion: Business, |x 2662-2874 | |
| 504 | |a Obsahuje bibliografické odkazy | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
| 650 | 0 | 7 | |a malé a střední podniky |7 ph115211 |2 czenas |
| 650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a brand name products |2 eczenas |
| 650 | 0 | 9 | |a small and medium-sized enterprises |2 eczenas |
| 650 | 0 | 9 | |a strategic planning |2 eczenas |
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| 830 | 0 | |a Classroom Companion: Business | |
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