Digital marketing strategies for value co-creation : Models and approaches for online brand communities
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| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Palgrave Macmillan,
2025.
|
| Edition | Second edition 2025. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031846137 9783031846120 |
| Physical Description | 1 online zdroj (xxi, 311 stran) : ilustrace |
Cover
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| 100 | 1 | |a Ozuem, Wilson, |d 1974- |e author. | |
| 245 | 1 | 0 | |a Digital marketing strategies for value co-creation : |b Models and approaches for online brand communities / |c Wilson Ozuem, Michelle Willis. |
| 250 | |a Second edition 2025. | ||
| 264 | 1 | |a Cham : |b Palgrave Macmillan, |c 2025. | |
| 264 | 4 | |c 2025 | |
| 300 | |a 1 online zdroj (xxi, 311 stran) : |b ilustrace | ||
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| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | 0 | |a Online resource; title from PDF title page (SpringerLink, viewed June 6, 2025). | |
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a obsahový marketing |7 ph1060952 |2 czenas |
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a brand name products |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a content marketing |2 eczenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 700 | 1 | |a Willis, Michelle, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Ozuem, Wilson |t Digital Marketing Strategies for Value Co-Creation 2e |d Cham : Palgrave Macmillan,c2025 |z 9783031846120 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4236769&authtype=ip,shib&custid=s3936755 |
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