Sports marketing : fundamentals - strategies - instruments
Saved in:
| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Wiesbaden :
Springer,
[2023]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783658391225 9783658391218 |
| Physical Description | 1 online zdroj (x, 85 stran) : ilustrace |
Cover
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 114280 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20260211135520.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 220930s2023 gw a fo 000 0 eng d | ||
| 020 | |a 9783658391225 |q (electronic bk.) | ||
| 020 | |z 9783658391218 | ||
| 024 | 7 | |a 10.1007/978-3-658-39122-5 |2 doi | |
| 040 | |a EBZ |b eng |c EBZ |e rda | ||
| 072 | 7 | |a 796 |x Sport. Hry. Tělesná cvičení |2 Konspekt |9 20 | |
| 080 | |a 796.062:658.8 |2 MRF | ||
| 080 | |a 796/799:061 |2 MRF | ||
| 080 | |a (0.034.2:08) |2 MRF | ||
| 080 | |a (048.8) |2 MRF | ||
| 100 | 1 | |a Bruhn, Manfred, |e author. | |
| 245 | 1 | 0 | |a Sports marketing : |b fundamentals - strategies - instruments / |c Manfred Bruhn, Peter Rohlmann. |
| 264 | 1 | |a Wiesbaden : |b Springer, |c [2023] | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online zdroj (x, 85 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 588 | 0 | |a Online resource; title from PDF title page (SpringerLink, viewed September 30, 2022). | |
| 650 | 0 | 7 | |a sportovní marketing |7 ph996064 |2 czenas |
| 650 | 0 | 7 | |a sportovní organizace |7 ph125954 |2 czenas |
| 650 | 0 | 9 | |a sports marketing |2 eczenas |
| 650 | 0 | 9 | |a sports organization |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 700 | 1 | |a Rohlmann, Peter, |e author. | |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3394519&authtype=ip,shib&custid=s3936755 |
| 942 | |2 udc | ||
| 992 | |c EBOOK-TN |c EBSCO | ||
| 993 | |x NEPOSILAT |y EIZ | ||
| 999 | |c 114280 |d 114280 | ||