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20251103120709.0 |
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251016t20192019xxua f 001 0 eng d |
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|a 978-1-119-49758-5
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|a Kumar, V.,
|d 1957-
|7 utb2009543491
|4 aut
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| 245 |
1 |
0 |
|a Marketing research /
|c V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
|
| 250 |
|
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|a Thirteenth edition
|
| 264 |
|
1 |
|a Hoboken, NJ :
|b John Wiley & Sons, Inc.,
|c [2019]
|
| 264 |
|
4 |
|c ©2019
|
| 300 |
|
|
|a xxiii, 731 stran :
|b ilustrace ;
|c 26 cm
|
| 336 |
|
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|a text
|b txt
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| 337 |
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|a bez média
|b n
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| 338 |
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|a svazek
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| 500 |
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|a Terminologický slovník
|
| 504 |
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|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
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|a marketingový výzkum
|7 ph115230
|2 czenas
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| 650 |
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9 |
|a marketing research
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 700 |
1 |
|
|a Leone, Robert P.
|4 aut
|
| 700 |
1 |
|
|a Aaker, David A.,
|d 1938-
|7 mzk2003180829
|4 aut
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| 700 |
1 |
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|a Day, George S.,
|d 1937-
|7 utb2009543492
|4 aut
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