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251006s2025 xr a e 000 0 cze |
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|x Řízení a správa podniku
|2 Konspekt
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|a Sharp, Byron
|7 utb2013749290
|4 aut
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| 240 |
1 |
0 |
|a How brands grow.
|l Česky
|
| 245 |
1 |
0 |
|a Jak se budují značky :
|b co obchodníci nevědí /
|c Byron Sharp ; přeložil Petr Sumcov
|
| 264 |
|
1 |
|a Praha :
|b Dobrovský s.r.o.,
|c 2025
|
| 300 |
|
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|a 244 stran :
|b ilustrace ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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|a bez média
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|a svazek
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| 490 |
1 |
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|a Via
|
| 500 |
|
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|a Přeloženo z angličtiny
|
| 504 |
|
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|a Obsahuje bibliografii a bibliografické odkazy
|
| 650 |
0 |
7 |
|a marketingový management
|7 ph115229
|2 czenas
|
| 650 |
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7 |
|a obchodní značky
|7 ph166532
|2 czenas
|
| 650 |
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7 |
|a řízení značky
|7 ph205089
|2 czenas
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| 650 |
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|a marketing management
|2 eczenas
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| 650 |
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9 |
|a brand name products
|2 eczenas
|
| 650 |
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9 |
|a brand management
|2 eczenas
|
| 655 |
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7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
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9 |
|a monographs
|2 eczenas
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| 700 |
1 |
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|a Sumcov, Petr,
|d 1969-
|7 xx0147260
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