rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: How people buy online
    sub title: the psychology behind consumer behaviour
  name:
    name part: Gupta, Seema
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: elektronické knihy
  genre: monografie
  genre: electronic books
  genre: monographs
  origin info:
    place:
      place term: cau
    date issued: 2021
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (258 stran) : ilustrace
  target audience: specialized
  note: Seema Gupta.
  subject:
    topic: spotřebitelské chování
  subject:
    topic: internetový marketing
  subject:
    topic: marketing
    topic: psychologické aspekty
  subject:
    topic: consumer behavior
  subject:
    topic: Internet marketing
  subject:
    topic: marketing
    topic: psychological aspects
  classification: 366.1
  classification: 658.8:004.738.5
  classification: 339.138
  classification: 159.9
  classification: (0.034.2:08)
  classification: (048.8)
  identifier: 9789354793066
  identifier: 9789353887537
  identifier: https://proxy.k.utb.cz/login
  related item:
    location:
      url: https://proxy.k.utb.cz/login
  record info:
    record content source: MiAaPQ
    record creation date: 210819
    record change date: 20260216120010.0
    record identifier: 113727
    language of cataloging:
      language term: eng