Doing research in fashion and dress : an introduction to qualitative methods

"Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history o...

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Bibliographic Details
Main Author Kawamura, Yuniya, 1963- (Author)
Format Electronic eBook
LanguageEnglish
Published London ; New York, NY : Bloomsbury Visual Arts, 2020.
Edition2nd edition.
Subjects
Online AccessFull text
ISBN9781350089792
9781350089808
9781350089761
Physical Description1 online zdroj (166 stran)

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245 1 0 |a Doing research in fashion and dress :  |b an introduction to qualitative methods /  |c Yuniya Kawamura. 
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520 |a "Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences.-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.-An accessible grounding in contemporary fashion studies literature."--  |c Provided by publisher 
505 0 |a Intro; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; The history of fashion and dress studies; The use of terminologies; Making fashion/dress studies a legitimate academic discipline; Outline of the book; Conclusion; Guide to further reading; Chapter 1: Theory and Practice; What is social scientific research?; What is a theory?; Understanding the meaning of a fashion theory; Theory and methods; Conclusion; Guide to further reading; Chapter 2: Research Process; Awareness of objectivity and empiricism; Research process; Source evaluation, plagiarism, and ethical issues 
505 8 |a ConclusionGuide to further reading; Chapter 3: Ethnography; A brief history of ethnography; Preparing for ethnography; Doing ethnography; Making analysis of ethnographical data; Shukla's study on costume and identity with case studies; Hamilton and Hamilton's seminal work on the Thai Karen dress; Conclusion; Guide to further reading; Chapter 4: Survey Methods; What is a survey method?; Crane's focus group study on fashion magazine readers; Ting, Goh, and Mohd's study on Malaysian consumers' luxury purchase using Likert scale; Conclusion; Guide to further reading 
505 8 |a Chapter 5: Semiotics/SemiologySaussure's theory of signs; Barthes's contribution to fashion and dress studies; Hardy and Corone's study on the changing semiotics of the surgical dress; Lehmann's semiotic study on Alfred Hitchcock's movie; Barnard's focus on semiotics in social interaction; Semiotic analysis of advertising and photograph images; Semiotics, structuralism, and post-structuralism; Conclusion; Guide to further reading; Chapter 6: Object-Based Research; What is object-based research?; The historical development of object-based research 
505 8 |a Making object-based research interdisciplinaryConclusion; Guide to further reading; Chapter 7: Online Research and Ethnography; Part I: Using online sources for research; Part II: Using social media as object of research; Conclusion; Guide to further reading; Chapter 8: Other Methodologies; Archival records and historical research; Oral history/narrative and sartorial biography; Written documents and literary sources; Ethnomethodology; Cross-national or cross-cultural research; Visual and audio materials; Triangulation; The integration of qualitative and quantitative methods; Conclusion 
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