Developer relations : how to build and grow a successful developer program

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardle...

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Bibliographic Details
Main Authors Lewko, Caroline (Author), Parton, James (Author)
Format Electronic eBook
LanguageEnglish
Published New York : Apress, [2021]
Subjects
Computer software > Development > Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781484271643
9781484271636
Physical Description1 online zdroj : ilustrace

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Table of Contents:
  • Part 1: Developing a Common Understanding
  • 1. What is Developer Relations?
  • 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer
  • 4. The Value of the Developer Economy
  • Part 2: The Key Differentiators of Developer Relations
  • 5. The Audience: Developers
  • 6. Developers as Decision Makers
  • 7. Developer First & Dev Plus
  • 8. Business Models
  • 9. Developer Products
  • Part 3: Alignment on Goals
  • 10. Corporate Alignment
  • 11. Program Goals
  • Part 4: Go to Market/Strategy Activation
  • 12. Developer Segmentation
  • 13. Developer Personas
  • 14. Developer Messaging
  • 15. The Developer Journey
  • 16. Discover
  • 17. Developer Experience
  • 18. Evaluate
  • 19. Learn
  • 20. Build
  • 21. Scale
  • 22. Communities.-Part 5: Measure
  • 23. Metrics
  • Part 6: Growing Your Program
  • 24. Team
  • 25. Program Maturity
  • 26. What Comes Next?
  • Appendix.

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