Developer relations : how to build and grow a successful developer program

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardle...

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Bibliographic Details
Main Authors: Lewko, Caroline, (Author), Parton, James, (Author)
Format: eBook
Language: English
Published: New York : Apress, [2021]
Subjects:
Computer software > Development > Management.
elektronické knihy
electronic books
ISBN: 9781484271643
9781484271636
Physical Description: 1 online zdroj : ilustrace

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Table of contents

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020 |a 9781484271643  |q (electronic bk.) 
020 |z 9781484271636 
024 7 |a 10.1007/978-1-4842-7164-3  |2 doi 
035 |a (OCoLC)1268325063  |z (OCoLC)1284940233 
100 1 |a Lewko, Caroline,  |e author. 
245 1 0 |a Developer relations :  |b how to build and grow a successful developer program /  |c Caroline Lewko, James Parton. 
264 1 |a New York :  |b Apress,  |c [2021] 
264 4 |c ©2021 
300 |a 1 online zdroj :  |b ilustrace 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Includes index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, youll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book youll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. 
505 0 |a Part 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8. Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities.-Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix. 
588 0 |a Print version record. 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 |a Computer software  |x Development  |x Management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Parton, James,  |e author. 
776 0 8 |i Print version:  |a Lewko, Caroline.  |t Developer relations.  |d New York : Apress, 2021  |z 9781484271636  |w (OCoLC)1268134004 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3034567&authtype=ip,shib&custid=s3936755  |y Plný text 
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