Sustainability in marketing practice : strategies for industry 4.0 - Chattopadhyay, Subrata (Economist); Chawla, Udit (Apple Academic Press, 2025)
Keywords: zelený marketing; průmysl 4.0; společenská odpovědnost firem; individuální spotřeba -- environmentální aspekty; green marketing; industry 4.0; corporate social responsibility; consumption (economics) -- environmental aspects; elektronické knihy; sborníky; electronic books; papers of several authors