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|a Albinsson, Pia A.,
|d 1975-
|7 jo20211130262
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1 |
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|a Marketing and sustainability :
|b contradiction or the path to profitable businesses and sustainable societies /
|c Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment
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|a First published
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1 |
|a Hoboken :
|b Wiley,
|c 2025
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| 300 |
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|a xviii, 270 stran :
|b ilustrace ;
|c 25 cm
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|a společenská odpovědnost firem
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|a udržitelná spotřeba a výroba
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|a marketing
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|a green marketing
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|a corporate social responsibility
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|a sustainable consumption and production
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|a učební texty
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|a Guyader, Hugo
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