Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies

• Main Authors: Albinsson, Pia A., 1975- (Author), Guyader, Hugo (Author), Ottosson, Mikael (Author), Parment, Anders, 1972- (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley, 2025
• Edition: First published
• Subjects: zelený marketing; společenská odpovědnost firem; udržitelná spotřeba a výroba; marketing; green marketing; corporate social responsibility; sustainable consumption and production; učební texty; educational texts
• ISBN: 978-1-394-27376-8
• Physical Description: xviii, 270 stran : ilustrace ; 25 cm