Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies

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Bibliographic Details
Main Authors Albinsson, Pia A., 1975- (Author), Guyader, Hugo (Author), Ottosson, Mikael (Author), Parment, Anders, 1972- (Author)
Format Book
LanguageEnglish
Published Hoboken : Wiley, 2025
EditionFirst published
Subjects
zelený marketing
společenská odpovědnost firem
udržitelná spotřeba a výroba
marketing
green marketing
corporate social responsibility
sustainable consumption and production
učební texty
educational texts
ISBN978-1-394-27376-8
Physical Descriptionxviii, 270 stran : ilustrace ; 25 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-1-394-27376-8
Physical Description:xviii, 270 stran : ilustrace ; 25 cm

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