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|a Nguyen, Huu Hoang Tho
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|a The nexus between companies' green knowledge sharing and travelers' behavioural intentions: The role of digital marketing =
|b Vztah mezi sdílením zelených znalostí firmy a behaviorálním záměrem cestovatelů: Role digitálního marketingu : disertační práce /
|c Nguyen Huu Hoang Tho
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| 246 |
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|a Vztah mezi sdílením zelených znalostí firmy a behaviorálním záměrem cestovatelů: Role digitálního marketingu
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|c 2024
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|a 136 stran :
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|a Studijní program: P0413D050013 Economics and Management
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|a Školitel: Michal Pilík
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|a Disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2024
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|a Obsahuje bibliografii
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|a Text anglicky, resumé anglicky a česky
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|a zelený marketing
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|2 czenas
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7 |
|a influenceři
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| 650 |
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7 |
|a sociální sítě
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|2 czenas
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9 |
|a green marketing
|2 eczenas
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| 650 |
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9 |
|a influencers
|2 eczenas
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| 650 |
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9 |
|a social networks
|2 eczenas
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| 653 |
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|a green knowledge sharing
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| 653 |
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|a green trustworthiness of social media influencers
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| 653 |
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|a pro-environmental behaviors
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| 653 |
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|a warm glow
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| 653 |
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|a revisiting behavioural intention
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|a service-dominant logic theory
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|a doktorské disertace
|2 czenas
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|a higher doctoral dissertations
|2 eczenas
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|a Pilík, Michal,
|d 1978-
|7 mzk2006317988
|4 ths
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|4 dgg
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|u https://digilib.k.utb.cz/handle/10563/56803
|y Online verze
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