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|a Vliv vybraných nástrojů senzorického marketingu na nákupní chování generace Z v prodejnách s oblečením =
|b The Impact of Selected Sensory Marketing Tools on the Buying Behaviour of Generation Z in Clothing Stores : disertační práce /
|c Michael Fafílek
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|a The Impact of Selected Sensory Marketing Tools on the Buying Behaviour of Generation Z in Clothing Stores
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|a Diisertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2024
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|a Kramoliš, Jan,
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|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
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|u https://digilib.k.utb.cz/handle/10563/56805
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