rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principles of marketing
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Armstrong, Gary
    role:
      role term: aut
  name:
    name part: Balasubramanian, Sridhar
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice vysokých škol
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxk
    date issued: 2024
    copyright date: 2024
    edition: Nineteenth edition, global edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 768 stran : barevné ilustrace ; 28 cm
  target audience: adult
  note: Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: marketing
  classification: 658.8
  classification: 658.8:005.21
  classification: (075.8)
  identifier: 978-1-292-44936-4
  record info:
    record content source: ZLD002
    record creation date: 250120
    record change date: 20250130094357.0
    record identifier: 112569
    language of cataloging:
      language term: cze