Principles of marketing

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Balasubramanian, Sridhar (Author)
Format Book
LanguageEnglish
Published Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2024]
EditionNineteenth edition, global edition
Subjects
marketing
učebnice vysokých škol
textbooks (higher)
ISBN978-1-292-44936-4
Physical Description768 stran : barevné ilustrace ; 28 cm

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TOC from ObalkyKnih.cz
More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-1-292-44936-4
Physical Description:768 stran : barevné ilustrace ; 28 cm

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