|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
112328 |
| 003 |
CZ-ZlUTB |
| 005 |
20251008112150.0 |
| 006 |
m o d |
| 007 |
cr |n |
| 008 |
240208s2024 xr a eo 000 0 cze d |
| 999 |
|
|
|c 112328
|d 112328
|
| 020 |
|
|
|a 978-80-7678-311-9
|q (online ;
|q pdf)
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
|
| 041 |
0 |
|
|a cze
|b cze
|b eng
|
| 072 |
|
7 |
|a 005
|x Management. Řízení
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 080 |
|
|
|a 725.21
|2 MRF
|
| 080 |
|
|
|a 316.346.36-053.81
|2 MRF
|
| 080 |
|
|
|a (048.3)
|2 MRF
|
| 080 |
|
|
|a (043.3)
|2 MRF
|
| 080 |
|
|
|a (0.034.2)
|2 MRF
|
| 100 |
1 |
|
|a Fafílek, Michael
|4 dis
|
| 245 |
1 |
0 |
|a Vliv vybraných nástrojů senzorického marketingu na nákupní chování generace Z v prodejnách s oblečením =
|b The Impact of Selected Sensory Marketing Tools on the Buying Behaviour of Generation Z in Clothing Stores : teze disertační práce /
|c Michael Fafílek
|
| 246 |
3 |
1 |
|a The Impact of Selected Sensory Marketing Tools on the Buying Behaviour of Generation Z in Clothing Stores
|
| 264 |
|
1 |
|a Zlín :
|b Univerzita Tomáše Bati ve Zlíně,
|c 2024
|
| 300 |
|
|
|a 1 online zdroj (44 stran) :
|b ilustrace
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a počítač
|b c
|2 rdamedia
|
| 338 |
|
|
|a online zdroj
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a Studijní program: P0413D050012 Ekonomika a management
|
| 500 |
|
|
|a Školitel: Jan Kramoliš
|
| 502 |
|
|
|a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2024
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 546 |
|
|
|a Text česky, resumé česky a anglicky
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a obchody
|7 ph135200
|2 czenas
|
| 650 |
0 |
7 |
|a generace Z
|7 ph1017164
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a retail stores
|2 eczenas
|
| 650 |
0 |
9 |
|a generation Z
|2 eczenas
|
| 653 |
|
|
|a senzorický marketing
|
| 653 |
|
|
|a zákazník
|
| 653 |
|
|
|a prodejní místo
|
| 653 |
|
|
|a olfaktorický marketing
|
| 655 |
|
7 |
|a teze
|7 fd133701
|2 czenas
|
| 655 |
|
7 |
|a disertace
|7 fd132024
|2 czenas
|
| 655 |
|
7 |
|a elektronické zdroje
|7 fd186922
|2 czenas
|
| 655 |
|
9 |
|a abstracts
|2 eczenas
|
| 655 |
|
9 |
|a dissertations
|2 eczenas
|
| 655 |
|
9 |
|a electronic resources
|2 eczenas
|
| 700 |
1 |
|
|a Kramoliš, Jan,
|d 1979-
|7 mzk2008468941
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|4 dgg
|
| 856 |
4 |
1 |
|u https://digilib.k.utb.cz/handle/10563/56805
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|
