rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing 6.0
    sub title: the future is immersive
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Kartajaya, Hermawan
    name part: 1947-
    role:
      role term: aut
  name:
    name part: Setiawan, Iwan
    role:
      role term: aut
  type of resource: text
  genre: kolektivní monografie
  genre: collective monographs
  origin info:
    place:
      place term: xxu
    date issued: 2024
    copyright date: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: vii, 247 stran : ilustrace ; 24 cm
  target audience: specialized
  note: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
  note: Obsahuje rejstřík
  subject:
    topic: marketing
  subject:
    topic: digitální technologie
  subject:
    topic: internetové sociální sítě
  subject:
    topic: rozšířená realita
  subject:
    topic: virtuální realita
  subject:
    topic: internetový marketing
  subject:
    topic: marketing
  subject:
    topic: digital technologies
  subject:
    topic: Internet social networks
  subject:
    topic: augmented reality
  subject:
    topic: virtual reality
  subject:
    topic: Internet marketing
  classification: 658.8
  classification: 004-027.22
  classification: 004.738.5:316.472.4
  classification: 004.9-028.22
  classification: 004.946
  classification: 658.8:004.738.5
  classification: (048.8:082)
  identifier: 978-1-119-83521-9
  record info:
    record content source: ABA007
    record creation date: 240227
    record change date: 20241128104107.0
    record identifier: 112061
    language of cataloging:
      language term: cze