rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Greener products
    sub title: the making and marketing of sustainable brands
  name:
    name part: Iannuzzi, Al
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: případové studie
  genre: kolektivní monografie
  genre: case studies
  genre: collective monographs
  origin info:
    place:
      place term: xxu
    date issued: 2025
    edition: Third edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xvi, 285 stran : ilustrace, 24 cm
  target audience: specialized
  note: Al Iannuzzi
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: zelený marketing
  subject:
    topic: ekologické výrobky
  subject:
    topic: udržitelná spotřeba a výroba
  subject:
    topic: řízení značky
  subject:
    topic: green marketing
  subject:
    topic: green products
  subject:
    topic: sustainable consumption and production
  subject:
    topic: brand management
  classification: 658.8:502
  classification: 658.62:502.17
  classification: [330.567.2+338.3]:502.1
  classification: 005:658.626
  classification: (078.7)
  classification: (048.8:082)
  identifier: 978-1-032-57985-6
  record info:
    record content source: DLC
    record creation date: 240216
    record change date: 20241128104042.0
    record identifier: 111948
    language of cataloging:
      language term: cze