Artificial intelligence for marketing management
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London ; New York, New York :
Routledge, Taylor & Francis Group,
[2023]
|
| Series | Routledge Studies in Marketing Ser.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781000780239 9781032248486 |
| Physical Description | 1 online zdroj (218 stran). |
Cover
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| 245 | 1 | 0 | |a Artificial intelligence for marketing management / |c edited by Park Thaichon and Sara Quach. |
| 264 | 1 | |a London ; |a New York, New York : |b Routledge, Taylor & Francis Group, |c [2023] | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online zdroj (218 stran). | ||
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| 500 | |a Description based upon print version of record. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
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| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a data processing |2 eczenas |
| 650 | 0 | 9 | |a artificial intelligence |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
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| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Quach, Sara , |e editor. | |
| 700 | 1 | |a Thaichon, Park, |e editor. | |
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