A history of advertising : the first 300,000 years
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Lanham, Maryland :
Rowman & Littlefield,
[2022]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781538141229 9781538141212 |
| Physical Description | 1 online zdroj (viii, 455 stran) : ilustrace |
Cover
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| 042 | |a pcc | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 072 | 7 | |a 37.016 |x Učební osnovy. Vyučovací předměty. Učebnice |2 Konspekt |9 22 | |
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| 100 | 1 | |a Richards, Jef I., |e author. | |
| 245 | 1 | 2 | |a A history of advertising : |b the first 300,000 years / |c Jef I. Richards. |
| 264 | 1 | |a Lanham, Maryland : |b Rowman & Littlefield, |c [2022] | |
| 300 | |a 1 online zdroj (viii, 455 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a dějiny reklamy |7 ph553624 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a history of advertising |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a učebnice |7 fd133770 |2 eczenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Richards, Jef I. |t History of advertising |d Lanham : Rowman & Littlefield, [2022] |z 9781538141212 |w (DLC) 2021038849 |
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