rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Teaching marketing
  name:
    name part: Brennan, Ross
    role:
      role term: editor.
  name:
    name part: Vos, Lynn
    role:
      role term: editor.
  name:
    name part: Edward Elgar Publishing
    role:
      role term: publisher.
  type of resource: text
  genre: handbook
  genre: elektronické knihy
  genre: příručky
  genre: electronic books
  genre: handbooks and manuals
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online zdroj (352 stran).
  target audience: adult
  note: edited by Ross Brennan (formerly Professor of Industrial Marketing, Hertfordshire Business School, University of Hertfordshire, UK), Lynn Vos (Associate Professor of Marketing, Southern Alberta Institute of Technology, Canada).
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Obsahuje bibliografické odkazy a index.
  subject:
    topic: marketing
  subject:
    topic: studium a výuka
  subject:
    topic: didaktika
  subject:
    topic: marketing
  subject:
    topic: study and teaching
  subject:
    topic: teaching
  classification: 658.8
  classification: 37.091.3
  classification: 37.02
  classification: (0.034.2:08)
  classification: (035)
  related item:
    title info:
      title: Teaching marketing
    origin info:
      publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2021]
  related item:
    title info:
      title: Elgar guides to teaching
  identifier: 9781789907896
  identifier: 9781789907889
  identifier: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3107015&authtype=ip,shib&custid=s3936755
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: S7Z
    record creation date: 210827
    record change date: 20251008112148.0
    record identifier: 111765
    language of cataloging:
      language term: eng