Data is everybody's business : the fundamentals of data monetization

"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--

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Bibliographic Details
Main Authors: Wixom, Barbara Haley, 1969- (Author), Beath, Cynthia Mathis, 1944- (Author), Owens, Leslie 1972- (Author)
Format: eBook
Language: English
Published: Cambridge, Massachusetts : The MIT Press, [2023]
Series: Management on the cutting edge.
Subjects:
Electronic data processing > Economic aspects.
Big data > Economic aspects.
Data mining > Economic aspects.
elektronické knihy
electronic books
ISBN: 9780262375344
9780262375351
9780262048217
Physical Description: 1 online zdroj : ilustrace.

Cover

Table of contents

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020 |a 9780262375344  |q (electronic book) 
020 |a 9780262375351  |q (electronic bk.) 
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100 1 |a Wixom, Barbara Haley,  |d 1969-  |e author. 
245 1 0 |a Data is everybody's business :  |b the fundamentals of data monetization /  |c Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens. 
264 1 |a Cambridge, Massachusetts :  |b The MIT Press,  |c [2023] 
300 |a 1 online zdroj :  |b ilustrace. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Management on the cutting edge series 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a "A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--  |c Provided by publisher. 
505 0 |a Introduction: Data Is Everybody's Business -- Data Monetization -- Data Monetization Capabilities -- Improving with Data -- Wrapping with Data -- Selling Information Solutions -- Creating a Data Democracy -- Data Monetization Strategy -- Monetizing Your Data -- Appendix: The Capability Assessment Worksheet. 
590 |a IEEE  |b IEEE Xplore MIT Press eBooks Library: Computing & Engineering Collection 
650 0 |a Electronic data processing  |x Economic aspects. 
650 0 |a Big data  |x Economic aspects. 
650 0 |a Data mining  |x Economic aspects. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Beath, Cynthia Mathis,  |d 1944-  |e author. 
700 1 |a Owens, Leslie  |q (Leslie Ann),  |d 1972-  |e author. 
776 0 8 |i Print version:  |a Wixom, Barbara Haley, 1969-.  |t Data is everybody's business  |d Cambridge, Massachusetts : The MIT Press, [2023]  |z 9780262048217  |w (DLC) 2022055462 
830 0 |a Management on the cutting edge. 
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993 |x NEPOSILAT  |y EIZ 
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