Description: Data is everybody's business :

Data is everybody's business : the fundamentals of data monetization

"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--

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Bibliographic Details
Main Authors:	Wixom, Barbara Haley, 1969- (Author), Beath, Cynthia Mathis, 1944- (Author), Owens, Leslie 1972- (Author)
Format:	eBook
Language:	English
Published:	Cambridge, Massachusetts : The MIT Press, [2023]
Series:	Management on the cutting edge.
Subjects:	Electronic data processing > Economic aspects. Big data > Economic aspects. Data mining > Economic aspects. elektronické knihy electronic books
ISBN:	9780262375344 9780262375351 9780262048217
Physical Description:	1 online zdroj : ilustrace.

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Summary:	"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--
Bibliography:	Obsahuje bibliografické odkazy a index.
ISBN:	9780262375344 9780262375351 9780262048217
Access:	Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty