Handbook of marketing

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Bibliographic Details
Other Authors Weitz, Barton A., 1941-2018 (Editor), Wensley, Robin, 1944- (Editor)
Format Book
LanguageEnglish
Published London ; Thousand Oaks ; New Delhi : SAGE, 2002
Subjects
marketing
marketingový management
strategický management
marketing management
strategic planning
sborníky
příručky
papers of several authors
handbooks and manuals
ISBN978-0-7619-5682-2
Physical Descriptionxix, 582 stran : ilustrace ; 26 cm

Cover

TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-0-7619-5682-2
Physical Description:xix, 582 stran : ilustrace ; 26 cm

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