Handbook of marketing

• Other Authors: Weitz, Barton A., 1941-2018 (Editor), Wensley, Robin, 1944- (Editor)
• Format: Book
• Language: English
• Published: London ; Thousand Oaks ; New Delhi : SAGE, 2002
• Subjects: marketing; marketingový management; strategický management; marketing management; strategic planning; sborníky; příručky; papers of several authors; handbooks and manuals
• ISBN: 978-0-7619-5682-2
• Physical Description: xix, 582 stran : ilustrace ; 26 cm