Revenue management for the hospitality industry

"This revised and updated second edition of Revenue Management for the Hospitality Industry explains pricing and revenue management strategies using realistic and practical industry examples from hotels, restaurants, and many other hospitality industry segments that utilize differential pricing...

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Bibliographic Details
Main Authors Hayes, David K. (Author), Hayes, Joshua D. (Author), Hayes, Peggy A. (Author)
Format Electronic eBook
LanguageEnglish
Published Hoboken, New Jersey : Wiley, [2021]
Edition2nd edition.
Subjects
Hospitality industry > Management.
Hospitality industry.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781119840411
9781119790723
9781119790778
Physical Description1 online zdroj

Cover

Table of Contents:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • Acknowledgments
  • Part I Revenue Management Principles
  • Chapter 1 Introduction to Revenue Management
  • Introduction
  • The Purpose of Business
  • The Purpose of Revenue Management
  • The Purpose and Design of This Book
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 2 Strategic Pricing
  • What Is a Price?
  • The Importance of Price in the 4 Ps of the Marketing Mix
  • The Role of Supply and Demand in Pricing
  • The Role of Costs in Pricing
  • Implementing Strategic Pricing
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 3 Value
  • The Role of Value in Pricing
  • The Relationship Between Quality and Price
  • The Relationship Between Service and Price
  • The Link Between Quality, Service, and Price
  • The Art and Science of Strategic Pricing
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 4 Differential Pricing
  • Principles of Managing Revenue
  • Differential Pricing
  • Limits to Differential Pricing
  • Applying Differential Pricing
  • Revenue Management or Revenue Optimization?
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 5 The Revenue Manager's Role
  • The Revenue Manager in the Hospitality Industry
  • Legal Aspects of Revenue Management
  • Ethical Aspects of Revenue Management
  • The Revenue Manager Position
  • The Revenue Management Team
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Part II Revenue Management for Hoteliers
  • Chapter 6 Forecasting Demand
  • The Importance of Demand Forecasting
  • Historical Data
  • Current Data
  • Future Data
  • Demand Forecasts and Strategic Pricing
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 7 Inventory and Price Management
  • The Marketing Mix Revisited
  • Inventory Management
  • Characterizing Rooms for Optimum Inventory Management
  • Designating Unique Room Codes
  • Classifying Guests by Market Segment
  • Overbooking as an Inventory Management Strategy
  • Price Management
  • Stay Restrictions
  • Principles of Inventory and Price Management
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 8 Distribution Channel Management
  • Managing Distribution Channels
  • Nonelectronic Distribution Channels
  • Electronic Distribution Channels
  • Principles of Distribution Channel Management
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 9 Data Analysis and Revenue Management
  • Data-Driven Decision Making
  • Categories of Technology Impacting the Hospitality Industry
  • Revenue Management Strategies for Use in an Ever-Changing World
  • Essential RM Terms
  • Test Your Skills
  • Key Concept Case Study
  • Endnotes
  • Chapter 10 Evaluation of Revenue Management Efforts in Lodging

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