Revenue management for the hospitality industry

• Main Authors: Hayes, David K., (Author), Hayes, Joshua D., (Author), Hayes, Peggy A., (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley, [2021]
• Edition: 2nd edition.
• Subjects: Hospitality industry > Management.; Hospitality industry.; elektronické knihy; electronic books
• ISBN: 9781119840411; 9781119790723; 9781119790778
• Physical Description: 1 online zdroj
• Item Description: Includes index.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"This revised and updated second edition of Revenue Management for the Hospitality Industry explains pricing and revenue management strategies using realistic and practical industry examples from hotels, restaurants, and many other hospitality industry segments that utilize differential pricing as a major revenue management tool. The book explains, in detail, what hospitality professionals must know and do to become effective revenue managers. A new chapter on data analysis addresses the dramatic rise in the importance of big-data collection and management, as well as the importance of revenue management-related data increasingly posted on social media and social network accounts. A running case throughout the book helps students discover how to incorporate revenue management principles and strategies address in the text's 14 chapters. The book is intended for students with prior knowledge and understanding of the hospitality industry."--