Digital business strategy : how to design, build, and future-proof a business in the digital age

• Main Author: Callan, Garvan (Author)
• Format: Electronic eBook
• Language: English
• Published: Berlin ; Boston : Walter de Gruyter GmbH, [2024]
• Subjects: Information technology > Management.; elektronické knihy; electronic books
• ISBN: 9783111034713; 9783111034874; 9783111031798
• Physical Description: 1 online zdroj (xvii, 396 stran) : ilustrace

"Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the busin...

Table of Contents:

• Introduction
• 1. Harnessing the earliest technologies through to Industry 4.0
• 2. The cornerstones of the digital age
• 3. Joining the dots: technology-enabled ancestors to digitally enabled pioneers
• 4. What is strategy and how do we work with it to drive purpose and digital
• 5. Making sense of the landscape: looking out
• 6. Business evaluation and crafting priorities: looking in
• 7. Customer centricity: delivering great customer experience
• 8. Efficiency
• 9. Digital engagement
• 10. Analytics
• 11. Agile
• 12. Innovation
• 13. Open through partnering and ecosystems
• 14. Technology
• 15. Risk
• 16. Breaking down and building up culture
• 17. Structures and customs of a digital business
• 18. Five pillars of execution
• 19. Getting ready to look forwards
• 20. Themes and trends that will shape the next waves of innovation
• Conclusion.