Digital business strategy : how to design, build, and future-proof a business in the digital age
"Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the busin...
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Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Berlin ; Boston :
Walter de Gruyter GmbH,
[2024]
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Subjects: | |
ISBN: | 9783111034713 9783111034874 9783111031798 |
Physical Description: | 1 online zdroj (xvii, 396 stran) : ilustrace |
LEADER | 03323cam a2200409 i 4500 | ||
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035 | |a (OCoLC)1409683777 |z (OCoLC)1406805937 | ||
100 | 1 | |a Callan, Garvan, |e author. | |
245 | 1 | 0 | |a Digital business strategy : |b how to design, build, and future-proof a business in the digital age / |c Garvan Callan. |
264 | 1 | |a Berlin ; |a Boston : |b Walter de Gruyter GmbH, |c [2024] | |
264 | 4 | |c ©2024 | |
300 | |a 1 online zdroj (xvii, 396 stran) : |b ilustrace | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a počítač |b c |2 rdamedia | ||
338 | |a online zdroj |b cr |2 rdacarrier | ||
504 | |a Obsahuje bibliografické odkazy a index. | ||
505 | 0 | |a Introduction -- 1. Harnessing the earliest technologies through to Industry 4.0 -- 2. The cornerstones of the digital age -- 3. Joining the dots: technology-enabled ancestors to digitally enabled pioneers -- 4. What is strategy and how do we work with it to drive purpose and digital -- 5. Making sense of the landscape: looking out -- 6. Business evaluation and crafting priorities: looking in -- 7. Customer centricity: delivering great customer experience -- 8. Efficiency -- 9. Digital engagement -- 10. Analytics -- 11. Agile -- 12. Innovation -- 13. Open through partnering and ecosystems -- 14. Technology -- 15. Risk -- 16. Breaking down and building up culture -- 17. Structures and customs of a digital business -- 18. Five pillars of execution -- 19. Getting ready to look forwards -- 20. Themes and trends that will shape the next waves of innovation -- Conclusion. | |
506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
520 | |a "Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation"-- |c Provided by publisher. | ||
590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
650 | 0 | |a Information technology |x Management. | |
655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
655 | 9 | |a electronic books |2 eczenas | |
776 | 0 | 8 | |i Print version: |a CALLAN, GARVAN. |t DIGITAL BUSINESS STRATEGY. |d DE GRUYTER, 2024 |z 3111031799 |w (OCoLC)1386700124 |
856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3707550&authtype=ip,shib&custid=s3936755 |y Plný text |
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