Digital business strategy : how to design, build, and future-proof a business in the digital age
"Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the busin...
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin ; Boston :
Walter de Gruyter GmbH,
[2024]
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| Subjects: | |
| ISBN: | 9783111034713 9783111034874 9783111031798 |
| Physical Description: | 1 online zdroj (xvii, 396 stran) : ilustrace |
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| Summary: | "Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation"-- |
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| Bibliography: | Obsahuje bibliografické odkazy a index. |
| ISBN: | 9783111034713 9783111034874 9783111031798 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
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