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01956nam a2200529 i 4500 |
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111027 |
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CZ ZlUTB |
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20240627090442.0 |
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ta |
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240624s2010 xxka e f 001 0 eng d |
999 |
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|c 111027
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|a 978-0-07-176984-6
|q (brožováno)
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|b cze
|e rda
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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080 |
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|a 659.1
|2 MRF
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080 |
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|a 659.1:654.198
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080 |
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|a 659.131.2
|2 MRF
|
080 |
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|a (035)
|2 MRF
|
100 |
1 |
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|a Gabay, J. Jonathan
|4 aut
|
245 |
1 |
0 |
|a Improve your copywriting /
|c J. Jonathan Gabay
|
250 |
|
|
|a Third edition
|
264 |
|
1 |
|a London :
|b Hodder Education,
|c 2010
|
300 |
|
|
|a xvii, 344 stran :
|b ilustrace ;
|c 20 cm
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
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|a bez média
|b n
|2 rdamedia
|
338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
490 |
1 |
|
|a Teach yourself
|
500 |
|
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|a Terminologický slovník
|
500 |
|
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|a "Dříve vydáno jako Teach yourself copywriting"-- tiráž
|
504 |
|
|
|a Obsahuje rejstřík
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
7 |
|a televizní reklama
|7 ph126515
|2 czenas
|
650 |
0 |
7 |
|a internetová reklama
|7 ph137256
|2 czenas
|
650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
650 |
0 |
9 |
|a advertising
|2 eczenas
|
650 |
0 |
9 |
|a television advertising
|2 eczenas
|
650 |
0 |
9 |
|a Internet advertising
|2 eczenas
|
650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
830 |
|
0 |
|a Teach yourself
|
910 |
|
|
|a ZLD002
|
942 |
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992 |
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