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|x Reklama. Public relations. Média
|2 Konspekt
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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Quesenberry, Keith A.,
|d 1971-
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1 |
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|a Social media strategy :
|b marketing, advertising, and public relations in the consumer revolution /
|c Keith A. Quesenberry
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|a Fourth edition
|
| 264 |
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1 |
|a Lanham ;
|a Boulder ;
|a New York ;
|a London :
|b Rowman & Littlefield,
|c [2025]
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| 264 |
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4 |
|c ©2025
|
| 300 |
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|a xx, 437 stran :
|b ilustrace ;
|c 25 cm
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| 336 |
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|a text
|b txt
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|a bez média
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|a V tiráži uveden chybný rok vydání. Správný rok vydání je 2024.
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| 500 |
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|a Terminologický slovník
|
| 504 |
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|a Obsahuje bibliografii a rejstřík
|
| 650 |
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7 |
|a internetový marketing
|7 ph137251
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| 650 |
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7 |
|a internetová reklama
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| 650 |
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|a sociální média
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|2 czenas
|
| 650 |
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7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
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9 |
|a Internet marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a social media
|2 eczenas
|
| 655 |
|
7 |
|a učebnice vysokých škol
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| 655 |
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9 |
|a textbooks (higher)
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| 910 |
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| 942 |
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