Description: Marketing strategy & management

Marketing strategy & management

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Bibliographic Details
Main Author:	Phillips, Diane M. (Author)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, [2023]
Subjects:	marketingový management strategický management marketing management strategic planning učebnice vysokých škol textbooks (higher)
ISBN:	978-1-5297-7855-7
Physical Description:	xii, 526 stran : barevné ilustrace ; 25 cm

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Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	978-1-5297-7855-7