Digital consumer management : understanding and managing consumer engagement in the digital environment
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003389842 9781000970937 9781000970944 9781032486024 9781032486031 |
| Physical Description | 1 online resource |
Cover
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| 100 | 1 | |a Mogaji, Emmanuel, |e author. | |
| 245 | 1 | 0 | |a Digital consumer management : |b understanding and managing consumer engagement in the digital environment / |c Emmanuel Mogaji. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2024. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a management |7 ph115217 |2 czenas |
| 650 | 0 | 7 | |a řízení zákaznické zkušenosti |7 ph1220203 |2 czenas |
| 650 | 0 | 7 | |a digitální transformace |7 ph1166865 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 9 | |a management |2 eczenas |
| 650 | 0 | 9 | |a customer experience management |2 eczenas |
| 650 | 0 | 9 | |a digital transformation |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
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