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|x Reklama. Public relations. Média
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1 |
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|a Bly, Robert W.,
|d 1957-
|7 utb2009529857
|4 aut
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4 |
|a The copywriter's handbook :
|b a step-by-step guide to writing copy that sells /
|c Robert W. Bly
|
| 250 |
|
|
|a First St. Martin's Griffin edition, 4th edition revised and update
|
| 264 |
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1 |
|a New York :
|b St. Martin's Griffin,
|c 2020
|
| 300 |
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|
|a xviii, 472 stran :
|b ilustrace ;
|c 21 cm
|
| 336 |
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|a text
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|a Terminologický slovník
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|a reklama a propagace
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|a reklamní texty
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|a internetová reklama
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|a internetový marketing
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| 650 |
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|a advertising
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| 650 |
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|a advertising copy
|2 eczenas
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| 650 |
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|a Internet advertising
|2 eczenas
|
| 650 |
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9 |
|a Internet marketing
|2 eczenas
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| 655 |
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7 |
|a příručky
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| 655 |
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9 |
|a handbooks and manuals
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| 910 |
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| 992 |
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