Ethics, social responsibility and sustainability in marketing - Altinbasak-Farina, Ipek; Burnaz, Sebnem (Springer, 2019)
Keywords: společenská odpovědnost firem; manažerská etika; marketing -- environmentální aspekty; marketing -- etické a morální aspekty; corporate social responsibility; business ethics; marketing -- environmental aspects; marketing -- ethical and moral aspects; sustainable marketing; elektronické knihy; sborníky; electronic books; papers of several authors