The Routledge handbook of tourism experience management and marketing
"The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interd...
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| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group,
2020.
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| Series: | Routledge international handbooks.
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| Subjects: | |
| ISBN: | 9780429203916 9780429515743 9780429512315 9780367196783 |
| Physical Description: | 1 online zdroj (xxxiv, 618 stran) : ilustrace. |
Cover
Table of contents
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| 245 | 0 | 4 | |a The Routledge handbook of tourism experience management and marketing / |c edited by Saurabh Kumar Dixit. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online zdroj (xxxiv, 618 stran) : |b ilustrace. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge international handbooks | |
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries"-- |c Provided by publisher. | ||
| 545 | 0 | |a Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com. | |
| 590 | |a Taylor & Francis |b Taylor & Francis All eBooks | ||
| 650 | 0 | |a Tourism |x Management. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Dixit, Saurabh Kumar, |d 1979- |e editor. | |
| 776 | 0 | 8 | |i Print version: |t The Routledge handbook of tourism experience management and marketing |d Abingdon, Oxon ; New York, NY : Routledge, 2020. |z 9780367196783 |w (DLC) 2020000381 |
| 830 | 0 | |a Routledge international handbooks. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9780429203916 |y Plný text |
| 992 | |c EBOOK-TN |c TAYLOR | ||
| 999 | |c 109321 |d 109321 | ||
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