Category management in eight steps : to more success at the point-of-sale

• Main Authors: Schröder, Birgit (Author), Allerby, Sofia (Author), Eisenberg, Christian (Author), Hense, Angelika (Author), Lauer, Justine (Author), Meyer, Jennifer (Author)
• Format: Book
• Language: English
• Published: Maarweg : GS1 Germany GmbH, 2023
• Subjects: marketingový management; strategický management; marketing management; strategic planning; category management; point-of-sale; kolektivní monografie; collective monographs
• ISBN: 978-3-9823614-5-1
• Physical Description: 247 stran : ilustrace ; 24 cm
• Item Description: Terminologický slovník