Competitive digital innovation : transforming products, processes and business models to win in the digital economy

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well establishe...

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Bibliographic Details
Main Authors: Basu, Amit, (Author), Muylle, Steve, (Author)
Format: eBook
Language: English
Published: Cham, Switzerland : Palgrave Macmillan, [2023]
Series: Palgrave executive essentials.
Subjects:
Business enterprises > Technological innovations.
Strategic planning.
Organizational change.
elektronické knihy
electronic books
ISBN: 9783031234408
9783031234392
Physical Description: 1 online zdroj (223 stran) : ilustrace.

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Table of contents

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100 1 |a Basu, Amit,  |e author. 
245 1 0 |a Competitive digital innovation :  |b transforming products, processes and business models to win in the digital economy /  |c Amit Basu, Steve Muylle. 
264 1 |a Cham, Switzerland :  |b Palgrave Macmillan,  |c [2023] 
300 |a 1 online zdroj (223 stran) :  |b ilustrace. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Palgrave executive essentials 
504 |a Obsahuje bibliografické odkazy a index. 
505 0 |a Chapter 1: Introduction -- Chapter 2: Digitally Enhancing Market-facing Processes -- Chapter 3: Digitally Enhancing Existing Products -- Chapter 4: Creating New Digital Products -- Chapter 5: Engaging Consumers -- Chapter 6: Digital Intermediaries -- Chapter 7: Digital Revenue Models -- Chapter 8: Strategic Planning Models -- Chapter 9: Aligning with Strategic Priorities -- Chapter 10: Assessing Readiness for Digital Innovation -- Chapter 11: Evaluating Digitalization Initiatives. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, its less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in todays hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in todays hybrid markets. 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 |a Business enterprises  |x Technological innovations. 
650 0 |a Strategic planning. 
650 0 |a Organizational change. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Muylle, Steve,  |e author. 
776 0 8 |i Print version:  |a BASU, AMIT. MUYLLE, STEVE.  |t COMPETITIVE DIGITAL INNOVATION.  |d [Place of publication not identified] : PALGRAVE MACMILLAN, 2023  |z 3031234391  |w (OCoLC)1353281473 
830 0 |a Palgrave executive essentials. 
856 4 0 |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3614642&authtype=ip,shib&custid=s3936755  |y Plný text 
992 |c EBOOK-TN  |c EBSCO 
999 |c 109130  |d 109130 
993 |x NEPOSILAT  |y EIZ 

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