rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principles of marketing
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Armstrong, Gary
    role:
      role term: aut
  name:
    name part: Harris, Lloyd C.
    role:
      role term: aut
  name:
    name part: He, Hongwei
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice vysokých škol
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxk
    date issued: 2020
    edition: Eighth European edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxvii, 689 stran : ilustrace ; 28 m
  target audience: adult
  note: Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: strategický marketing
  subject:
    topic: marketing
  subject:
    topic: strategic marketing
  classification: 658.8
  classification: 339.138
  classification: 658.8:005.21
  classification: (075.8)
  identifier: 978-1-292-26956-6
  record info:
    record content source: JHD001
    record creation date: 200506
    record change date: 20231027155917.0
    record identifier: 109063
    language of cataloging:
      language term: cze