Event studies : theory, research and policy for planned events

• Main Authors: Getz, Donald, 1949- (Author), Page, Stephen, 1963- (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2020
• Edition: Fourth edition
• Series: Events management series
• Subjects: event management; event marketing; plánování scénářů; scenario planning; případové studie; kolektivní monografie; case studies; collective monographs
• ISBN: 978-0-367-08563-6
• Physical Description: xii, 558 stran : ilustrace ; 25 cm