Description: Marketing management

Marketing management

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Bibliographic Details
Main Author:	Iacobucci, Dawn (Author)
Format:	Book
Language:	English
Published:	Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, 2022
Edition:	Sixth edition
Subjects:	marketingový management marketing management monografie monographs
ISBN:	978-0-357-63508-7 0-357-63508-6
Physical Description:	xiii, 333 stran : ilustrace ; 28 cm

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Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	978-0-357-63508-7 0-357-63508-6