Marketing
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States :
Cengage,
2020
|
| Edition | 2020 edition |
| Subjects | |
| ISBN | 978-0-357-03379-1 978-1-337-91065-1 |
| Physical Description | xxvii, 692 stran : ilustrace ; 30 cm |
Cover
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 109000 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20231027155907.0 | ||
| 007 | ta | ||
| 008 | 231012s2020 at a e 001 0 eng d | ||
| 952 | |0 0 |1 0 |4 0 |6 339138PRIDEWM |7 0 |8 BOOK |9 176251 |a UTBZL |b UTBZL |c 005 |d 2023-10-12 |l 0 |o 339.138/PRIDE,W.M. |p 420010193989 |r 2023-10-12 00:00:00 |v 2514.00 |x N: nákup; |y 01 | ||
| 999 | |c 109000 |d 109000 | ||
| 020 | |a 978-0-357-03379-1 |q (brožováno) | ||
| 020 | |a 978-1-337-91065-1 |q (kroužková vazba) | ||
| 040 | |a ZLD002 |b cze |e rda | ||
| 044 | |a at |a bl |a mx |a si |a xxk |a xxu | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 080 | |a 339.138 |2 MRF | ||
| 080 | |a (048.8:082) |2 MRF | ||
| 100 | 1 | |a Pride, William M. |7 vse2014805353 |4 aut | |
| 245 | 1 | 0 | |a Marketing / |c William M. Pride, O. C. Ferrell |
| 250 | |a 2020 edition | ||
| 264 | 1 | |a Australia ; |a Brazil ; |a Mexico ; |a Singapore ; |a United Kingdom ; |a United States : |b Cengage, |c 2020 | |
| 300 | |a xxvii, 692 stran : |b ilustrace ; |c 30 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
| 655 | 9 | |a collective monographs |2 eczenas | |
| 700 | 1 | |a Ferrell, O. C., |d 1943- |7 vse2008485547 |4 aut | |
| 910 | |a ZLD002 | ||
| 942 | |2 udc | ||
| 992 | |a BK |b SK | ||