Marketing

• Main Authors: Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
• Format: Book
• Language: English
• Published: Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, 2020
• Edition: 2020 edition
• Subjects: marketing; kolektivní monografie; collective monographs
• ISBN: 978-0-357-03379-1; 978-1-337-91065-1
• Physical Description: xxvii, 692 stran : ilustrace ; 30 cm