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|a Czinkota, Michael R.,
|d 1951-
|7 vse2008462497
|4 aut
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|a International marketing /
|c Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui
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|a 11e
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| 264 |
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1 |
|a Boston, MA :
|b Cengage,
|c [2023]
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| 300 |
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|a xxix, 604 stran :
|b ilustrace, mapy ;
|c 30 cm
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| 336 |
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|a text
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|a Obsahuje bibliografie, bibliografické odkazy a rejstříky
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|a marketingový management
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|a management
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|a marketing management
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9 |
|a marketing
|2 eczenas
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|a management
|2 eczenas
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| 655 |
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7 |
|a kolektivní monografie
|7 fd501537
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| 655 |
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9 |
|a collective monographs
|2 eczenas
|
| 700 |
1 |
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|a Ronkainen, Ilkka A.
|7 vse2008462498
|4 aut
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| 700 |
1 |
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|a Cui, Peng,
|d 1976-
|4 aut
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