Description: International marketing

International marketing

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Bibliographic Details
Main Authors:	Czinkota, Michael R., 1951- (Author), Ronkainen, Ilkka A. (Author), Cui, Peng, 1976- (Author)
Format:	Book
Language:	English
Published:	Boston, MA : Cengage, [2023]
Edition:	11e
Subjects:	marketingový management marketing management marketing management kolektivní monografie collective monographs
ISBN:	978-0-357-44512-9
Physical Description:	xxix, 604 stran : ilustrace, mapy ; 30 cm

Description
Bibliography:	Obsahuje bibliografie, bibliografické odkazy a rejstříky
ISBN:	978-0-357-44512-9