rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Research handbook on brand co-creation
    sub title: theory, practice and ethical implications
  name:
    name part: Markovic, Stefan
    role:
      role term: edt
  name:
    name part: Gyrd-Jones, Richard
    role:
      role term: edt
  name:
    name part: Wallpach, Sylvia von
    role:
      role term: edt
  name:
    name part: Lindgreen, Adam
    role:
      role term: edt
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxxiii, 401 stran : ilustrace ; 25 cm
  target audience: adult
  note: edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
  note: Obsahuje bibliografie a rejstřík
  subject:
    topic: řízení značky
  subject:
    topic: obchodní značky
  subject:
    topic: brand management
  subject:
    topic: brand name products
  subject:
    topic: brand co-creation
  classification: 005:658.626
  classification: 658.626
  classification: (035)
  identifier: 978-1-0353-2368-5
  record info:
    record content source: ZLD002
    record creation date: 231012
    record change date: 20231027155906.0
    record identifier: 108994
    language of cataloging:
      language term: cze